Taylor Swift named Time magazine’s “Person of the Year”
The pop musician on Wednesday beat out eight other candidates for the title, including OpenAI CEO Sam Altman and King Charles III. Time selected Swift, 33, because of the cultural influence of her music and her record-breaking successful Eras tour this year. The magazine gives the award to an event or person it deems to have had the most influence that year on international events. Swift in October became Spotify’s most-streamed artist in a single day.
What has been the economic effect of Swift’s Eras tour? Swift’s current tour kicked off in March and is on track to become the highest-grossing global tour of all time. The U.S. Senate in January held a hearing into Ticketmaster’s business practices after the demand for tickets to her tour crashed its website. The singer’s concert film in October grossed $96 million at the box office on opening weekend in the United States and Canada.
Dig deeper: From the WORLD archives, read Mary Jackson’s report on Swift’s LGBT activism.
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