Kicker - Toilet paper cakes

NICK EICHER, HOST: Necessity is the mother of invention, as they say. 

A bakery in Finland faced the tough choice of possibly laying off employees after customers canceled all of their orders. 

But just a little creative thinking—and all the sudden the bakery is flush with cash, so to speak.

Baker Uliana Timofeeva came up with a cake design that looked but thankfully didn’t function like an item in shorter supply than flour, eggs, sugar, and icing. 

Maybe you’ve already guessed: Cakes that look like a roll of toilet paper. 

Timofeeva told Reuters it didn’t even take an hour for the first cakes to sell out!

TIMOFEEVA: For us it’s a game changer, and I’m relieved because I know that all my employees are safe for months now.

The bakery soon had hundreds of orders for the novelty cakes. So instead of laying off workers, she hired two new employees to keep up with demand.

It’s The World and Everything in It.

(Photo/Reuters, Attila Cser) Cakes that look exactly like rolls of toilet paper are displayed at Ronttosrouva bakery, as the spread of the coronavirus disease (COVID-19) continues, in Helsinki, Finland, April 7, 2020. 

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