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Kicker: Prank products


WORLD Radio - Kicker: Prank products

Brand marketers celebrated April Fool’s Day with outrageous ads

Boxes of Post Fruity Pebbles cereal in a Target store in Pittsburgh, Pa. Associated Press/Photo by Gene J. Puskar

NICK EICHER, HOST: You can fool some of the people all of the time, and all of the people some of the time, but you can’t … well, you know the thing.

On April Fools’ Day product marketers got into the tomfoolery.

Amtrak introduced an emotional baggage train car. The maker of sriracha hot sauce trotted out Sriracha Mayo toothpaste. Disgusting.

But then the co-brands:

Cereal maker Post got together with Kraft to make Fruity Pebbles Mac & Cheese, the two comfort foods: “together at last!”

7-Eleven and Miracle Seltzer dreamed up a sparkling water that tastes like a hot dog.

MARY REICHARD, HOST: What’d they call it? Hog wash?

EICHER: It’s The World and Everything in It.

WORLD Radio transcripts are created on a rush deadline. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of WORLD Radio programming is the audio record.


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