Kicker: Lifetime guarantee

NICK EICHER, HOST: Beware the “lifetime guarantee.” Because how long is a lifetime?

Well, a man in Missouri thinks it’s forever. He’s even filed a class action lawsuit against Bass Pro Shop over some so-called lifetime-guaranteed wool socks.

Kent Slaughter is the plaintiff. He points to ads touting the guarantee of the Redhead brand socks, as well as a YouTube video of a manager from Bass Pro bragging that Redheads are the best you can buy:

AUDIO: And what makes it unique is it truly is a lifetime sock. If anything ever happens, if the dryer steals one of them on you, you bring the other one in and we give you a brand new pair of socks for the life, just an outstanding sock. #1 seller in our company…

For seven years, the plaintiff got multiple pairs replaced, no problem. Until last year, that is, when the store allegedly tried to replace a worn-out pair with a pair that offered merely a 60-day warranty.

Bass Pro has no comment.

I don’t know, counselor. What do you say?

REICHARD: Mmm, well, I’ll fall back on the Reichard Rule of Legal Interpretation. It. Depends.

It’s The World and Everything in It.

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