Kicker: Freeing Taco Tuesday

NICK EICHER, HOST: His name is Gregory Gregory! Yep. His first name, last name, the same.

Apparently, names are important to this Jersey Shore restaurant owner. In 1979 he started selling tacos on Tuesday. He liked the name so much, he had Taco Tuesday trademarked. Smart move, or was it? Audio from CNN.

GREGORY: I had no idea it would create such a national uprising.

National chain Taco Bell wanted to be able to use it, so they went to the U.S. Patent and Trademark office to cancel Gregory’s trademark. And after months of haggling, Gregory finally waved the white flag.

GREGORY: And for me to spend 200 or 300 thousand dollars defending my trademark, it’s David and Goliath on steroids.

They probably don’t want him to get any ideas about Fajita specials on, ah, Friday.

It’s The World and Everything in It.

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