NICK EICHER, HOST: Someone with a keen mind for marketing at the Lodge Cast Iron store in Tennessee came up with an idea to draw some attention: a gargantuan cast iron skillet!
It’s 18 feet wide. It weighs more than seven tons! It took a tractor trailer flatbed to haul it and it was the lone piece of cargo.
Last week, drivers along Interstate 59 shot and posted photos online.
Lodge Cast Iron has been making the distinctive cookware in South Pittsburg, Tennessee since 1896. And now a new museum will tell the story of the cast iron, with the giant skillet grabbing attention right out front.
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