Looking for casual sex? There's an app for that.

Talk about indicators of cultural decline! Amp, an energy drink made by Pepsi, has an application (app, for short) for the iPhone called "Before You Score." It's billed as a "roadmap to success with your favorite kinds of women---24, in all." Choose your type and get suggestions on how to "score."

Here's a boast from the online commercial for it: "If you're anticipating a successful night, the Before You Score app gives you up-to-the minute information, feeds, lines, and much more to help you amp up and talk to 24 different types of ladies." By "lines" they mean pick-up lines. As for "types," you can choose from "businesswoman," "foreign exchange student," "sorority girl," "rebound girl," "nerd," "treehugger," "cougar," "twins," even "married." Charming.

Each "type" has its own cartoon illustration, just in case the lecherous buffoons trying to use it are having trouble reading, I guess.

The information it provides for each "type" is apparently intended to make her think the guy hitting on her actually shares her interests: Quick! Learn about carbon footprints before approaching that "treehugger."

And if that isn't degrading and disgusting enough, Amp's app comes complete with a "brag list," a chance to keep score of one's scores, as it were, by filling in the woman's name, the date, and "whatever details you remember."

Pepsi received some much-deserved flack from critics calling it "offensive," "pathetic," and "sexist."

In response, Pepsi issued an apology via Twitter that said, in part: "We apologize if it's in bad taste." First of all, there's no question that it's in bad taste. And second, any apology that includes the word "if" doesn't really qualify as one.

Pepsi should be ashamed for taking the hook-up culture high-tech.