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Juul going up in vape

By the Numbers

Illustration by Krieg Barrie

Juul going up in vape
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The share of American adults who told Gallup in 2021 they had used electronic cigarettes within the previous week. That amounts to more than 15 million adults, many of whom will need to find a vaping alternative if the Food and Drug Administration succeeds in banning Juul’s vaping device, one of the most popular e-cigarettes, from the American market. On June 23, the FDA denied Juul Labs’ application for approval. Though the U.S. Court of Appeals placed the ban on hold the next day, the ruling is just the latest in a struggle between public health experts opposed to all nicotine products and a nascent vaping industry that promised to diminish the harm of cigarettes by transitioning addicts to less harmful alternatives.

$150 m

The amount Juul Labs spent on research meant to demonstrate the value of its device as a safer alternative to smoking, according to Bloomberg.


The share of Juul’s worldwide sales that originate in the United States, according to the Financial Times.


Juul’s share of the U.S. vaping market, placing it just behind a Vuse product as the most popular e-cigarette, according to Nielson data.


The estimated number of high schoolers who use Juul, making it the fourth most popular e-cigarette among youth, according to data from the 2021 National Youth Tobacco Survey.


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