By the Numbers: Seasonal spending

69

The number of days in the 2025 Christmas season, according to Hallmark’s annual Countdown to Christmas movie marathon that began Oct. 17. When Hallmark debuted the feature in 2009, it allotted just 28 days for Christmas programming. Hallmark’s expanded countdown reflects the ongoing push by broadcasters and retailers for a longer Christmas shopping season.

$890.49

The amount of money Americans plan to spend on holiday shopping this year, according to a survey conducted by the National Retail Federation.

1.3%

The decrease in planned holiday shopping compared to last year’s all-time high spending, according to the survey, which also found that 85% of holiday shoppers expect higher prices due to tariffs.

31%

The share of holiday shoppers who used credit to buy Christmas gifts in 2024 and have yet to fully repay those bills, according to a Harris Poll published in October.