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Impossible Whopper, meet impossible breakfast

J. Michael Melton, head of culinary for Impossible Foods, prepares Impossible Pork dishes at the CES 2020 technology trade show on Monday in Las Vegas. Associated Press/Photo by Ross D. Franklin

Impossible Whopper, meet impossible breakfast

Impossible Foods announced its first vegan meat product besides beef. The California-based company unveiled Impossible Pork and Impossible Sausage at the CES technology trade show in Las Vegas on Monday. The company’s Impossible Burger has been a mainstay of fake meat products since it went on sale in 2016.

Where can I try it? Impossible Pork will only be available in restaurants at first, and the company hasn’t said when it will begin selling the products in grocery stores. Burger King will begin selling a breakfast sandwich featuring Impossible Sausage later this month at 139 locations in five U.S. cities. The chain successfully rolled out the Impossible Whopper after a similar test last year.

Dig deeper: Plant-based food substitutes are taking over the market, leading to bankruptcies like that of Borden Dairy Co., announced Monday. Read my report in The Sift about the different plant-based fake meat products that rolled out in fast-food restaurants last year.

Rachel Lynn Aldrich Rachel is an assistant editor for WORLD Digital. She is a Patrick Henry College and World Journalism Institute graduate. Rachel resides with her husband in Wheaton, Ill.


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Wow. I can only conclude your comment is satire, since you have so many things wrong. 

Just one item, as an example:  You say “That’s why most of our beef is imported.”  

Yes it’s true we import a lot of beef, from at least 18 different countries. In fact we imported around $5.5 billion worth of beef in 2017, most recent year I found full statistics for. 

But...  If you’re getting your information from the likes of Alexandria Ocasio-Cortez and Bill de Blasio (2 sources you cite) you should surely realize you are getting nothing close to the truth. 

For that same year, 2017, that I note above, we actually exported more beef than we imported—$7.1 billion worth. AND, imported beef was about 9% of the beef we consumed. 

The great majority of American farmers, including beef producers, are not going under, or even close to it.  Sayin’ so is nothing more than an example of the “I-hate-America-and-America-is-horrible propaganda popular these days in a few outlier circles. 

Don’t get sucked in by that. 


Well, yeah, OldMike. 

Most agricultural operations in the US are owned by large, and some foreign, corporations who put profits ahead of husbandry.  Fewer people are drinking milk because dairy cows are pumped full of hormones to keep them producing, instead of letting them calve normally.  That's also why veal is so hard to come by anymore.  Most of that comes from dairy growers.  But certain influencers declared it's cruel to slaughter 6-month calves.  (Never mind these are the probably the same people okay with slaughtering hours-old babies.)  

Tell me, what are dairy farmers and beef growers to do with their livestock if they go completely under?  Turn them loose and let their numbers increase unmitigated?  Or should we just reduce their numbers to extinction?  Our prairies can't support the number of cattle it would take to feed ourselves.  Few city folk are aware that cattlegrowers have to either buy or raise supplemental feed crops.  That's why most of our beef is imported.  Besides, if people like Rep. Osario-Cortez and Mayor deBlasio are to be believed, an out-of-control cattle population would kill us all.  Cattle would be slaughtered whether they were headed to market or not.  Or we can give cattlegrowers a subsidy to manage populations, but it's the taxpayer who also has to put groceries on the table who would pay for that.  

The whole thing is pretty shortsighted.  


I heard that these fake meats are highly processed.  If you want vegetables (and you should) just eat vegetables.  I prefer to have a more balanced diet including meats, and a minimum of highly processed foods.


Quite an exaggeration, I think, to say “Plant-based food substitutes are taking over the market...”

Sure, fake meat is trendy and some people feel a compulsion to take part in everything that gets branded as new and trendy by “influencers” in our society. Most of us don’t. 

Bankruptcy of a company like Borden probably has a lot more to do with Borden’s   failures as a competitive business than trends towards “plant-based” anything.