Kicker - Hawaiian roll false advertising

MARY REICHARD, HOST: Here’s one for you court-watchers. 

A New York man is suing the makers of Kings Hawaiian dinner rolls for false advertising. 

You see, the rolls aren’t actually made in Hawaii, even though right on the label it says Hilo, Hawaii. 

Robert Galinsky learned the rolls are really made in California. Now, Galinsky concedes that a reasonable consumer would understand the phrase “Hawaiian Rolls” by itself doesn’t mean made in Hawaii. No more than “Moon Pie” means baked on the moon.

Regardless, Galinsky argues the label misleads consumers who might not have bought non-Hawaiian rolls, or else would be willing to pay less had they known the truth. 

He wants unspecified damages and the label changed.

BROWN: Hm. “King’s Californian Rolls.” Just doesn’t have the same ring.

It’s The World and Everything in It.

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