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Kicker: Cucumber craze

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WORLD Radio - Kicker: Cucumber craze

The popularity of a Canadian TikToker increases the demand for produce in Iceland


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LINDSAY MAST, HOST: A simple lesson in supply and demand—and the power of TikTok—has given the country of Iceland a bit of a raw dill.

LOGAN MOFFITT: Sometimes you need to eat an entire cucumber. Let me show you the best way to do it.

Canadian TikTok-er Logan Moffitt makes videos showing how to make different cucumber salads.

MOFFITT: Start by slicing an entire cucumber, that was tiny so I’m going to add some extra.

And in Iceland, they’re eating it up. Big time.

Problem is, there aren’t enough cucumbers to go around! Iceland news source RUV says one grocery chain reports a 200 percent increase in demand for ingredients Moffitt often uses.

Iceland, of course, sits far to the north and grows a lot of its produce in greenhouses meaning a limited supply. Many stores have sold out of cucumbers entirely.

One grocery chain has gone so far as to order emergency cucumbers from the Netherlands.
As for the country’s cucumber aficionados, well, you might say they’re in quite a pickle.

It’s The World and Everything in It.


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