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Kicker: Aromatic postage

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WORLD Radio - Kicker: Aromatic postage

France issues scratch-and-sniff stamps that smell like baguettes


MARY REICHARD, HOST: And now something that might make you hungry.

Two years ago, UNESCO granted cultural heritage status to the humble French baguette.

And now? You can mail a letter from France that smells just like a French bakery!

France launched new stamps in honor of the iconic crusty bread. The image on the stamp is of a baguette with a red, white, and blue ribbon tied around it.

But the best part is you can scratch the stamp and get a whiff of mouth-watering fresh bread!

See, the ink has microcapsules in it that releases the scent. And all this just in time for the summer Olympics in Paris!

MYRNA BROWN, HOST: It’s really a no-grainer!

REICHARD: Waah Waah Waah. It’s The World and Everything in It.


WORLD Radio transcripts are created on a rush deadline. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of WORLD Radio programming is the audio record.

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